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Newsletter 53
Best Buy puts multi-channel pieces in place
In anticipation of an autumn launch for its online UK retail service, Best Buy UK, the US company that now owns a half-share in Carphone Warehouse, has started using a multi-channel fulfilment suite from Axida across its emerging operations. The company is using a version of Axida HDi that has been specially tailored to its requirements by Axida in association with Best Buy’s logistics partner, Wincanton. A key function is to provide accurate and achievable delivery schedules to customers and to Best Buy’s in-store team, the Blueshirts. Other benefits such as multi-channel order capture, comprehensive order management and day-of-delivery tracking are likely to come into their own as the online operation is rolled out. Carphone Warehouse’s existing 1,700 retail outlets across Europe are retaining their established branding, but in parallel with them Best Buy is now rolling out a network of much larger computer and high-tech retails stores. Three are already open, three more will open later this year, and more will follow next year. 
In United States and Canada Best Buy is said to be the biggest retailer of consumer electronic products, holding a market share of over 20 per cent.
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